THIS IS A PLAN THAT WAS DESIGNED AS AN EXAMPLE. YOUR MARKETING PLAN WILL BE CUSTOMIZED ESPECIALLY FOR YOUR HOME AND YOUR SITUATION.

LISTING SERVICE REMINDERS

Required					Day	Description

LISTING SIGNED								0	Open new listing file
Order lawn sign								1	Accounts for 20% of sales
Home photo								1	For use on Hilites,Promos
Lockbox								1	Will allow more showings
Order ad								1	Appear in weekend paper
Order ad								1	To appear in Real Estate weekly
Order Notice								1	In agent's Daily Bulletin
MLS to Board								1	Available to all agents
Input ad on Internet								2	International Exposure
Notify buyers								2	Computer Matching
MLS on Computer								2	Available to all agents
Run Notice								3	In agent's Daily Bulletin
Office tour								3	On list for next tour
Send prop.desc.								3	Copy of form to seller
Run ad								4	Daily Newspaper
Feature sheet								5	Available for showings
Order ad								7	To appear in Real Estate weekly
Progress report								7	Discuss activities
Send seller MLS								10	Copy from catalogue
MLS/ Catalogue								10	Available to all agents
Run ad								11	In Real Estate weekly
Run ad								12	For Open House
Order ad								14	In Agent's Bulletin / O.H
Progress report								14	Discuss activities
Open House								14	Allows extra exposure
JUST LISTED ad								15	Delivered thru out area
Run ad								18	In Agent's Bulletin / O.H
Agents Open House								19	Invite colleagues
Progress report								21	Service Report/Feedback
Order ad								21	To appear in Real Estate weekly
Feature sheet								23	Dist. to other Brokers
Run ad								24	Real Estate weekly
OFFER RECEIVED								26	PRESENTED/COUNTERED
OFFER RECEIVED								26	PRESENTED/ACCEPTED
SOLD!								27	Opened/End Listing File
OR
Progress report								28	Discuss market / price
Present new CMA								30	Price reduction
Order ad								31	New price / weekend paper
Price memo								31	Announce new price
Begin Marketing Plan Cycle Again